An attacker uses a social engineering technique to convey a sense of
						authority that motivates the target reveal specific information or take
						specific action. There are various techniques for producing a sense of
						authority during ordinary modes of communication. One common method is
						impersonation. By impersonating someone with a position of power within an
						organization an attacker may motivate the target individual to reveal some
						piece of sensitive information or perform an action that benefits the
						attacker.